Food and wine are right at the centre of the experience economy. As we emerge from the aftermath of COVID-19, what will be the role of food and wine in the re-imagination of New Zealand tourism? Will food tourism allow us to reconnect with our friends and families through the regions of New Zealand, or will food tourism just be for the “foodies” who can afford luxury experiences? Will food festivals disappear in response to the limitations on mass gatherings? Will artificial meat grown in the laboratory become the norm? Three speakers explore these concepts and unknowns: Dr Ian Yeoman (Victoria University of Wellington), Dr Joanna Fountain (Lincoln University) and Sarah Meikle (Wellington on a Plate).